Con #OrgulloTodoElAño DORITOS® Rainbow sigue impulsando un mensaje de diversidad e inclusión que invita a todos a celebrar durante estas fiestas

84
  • DORITOS® Rainbow presenta un conmovedor cortometraje que promueve mensajes de respeto, apoyo, amor, unión, y que resalta que el mejor regalo durante las fiestas decembrinas es aceptar a alguien como es. 

Durante el mes de junio, DORITOS® Rainbow traspasó las barreras del distanciamiento social con la iniciativa #UnBesoUnaDonación, y demostró que, aún en la distancia, el amor nos une a todos, logrando la cadena de besos virtual más grande de Latinoamérica. Ahora, la marca lleva su iniciativa a un nuevo nivel donde demuestra que el amor, la unión y el respeto se deben celebrar todo el año, y lo hace a través de su nueva apuesta #OrgulloTodoelAño, campaña que inicia con un conmovedor cortometraje que promueve el amor y el respeto en el núcleo familiar durante las fiestas decembrinas. 

Desde su primera edición en 2016, DORITOS® Rainbow ha sido una plataforma de apoyo a la comunidad LGBT+ y sus familias, y lo ha hecho a través de donaciones y talleres de guía y soporte; y es en las historias compartidas por los consumidores, donde DORITOS®encuentra su fuente de inspiración para la creación de la campaña #OrgulloTodoElAño

“Estamos muy orgullosos de todo lo que hemos logrado con DORITOS® Rainbow, y creemos que es momento de demostrar que nuestro compromiso va más allá de una celebración en el mes del orgullo”, comentó Eduardo Córdoba, Director Senior de Mercadotecnia de DORITOS® México. 

El cortometraje creado por la agencia creativa SLAP cuenta la historia de un padre soltero en busca de consejos y ayuda para poder decirle a su hijo que lo quiere y acepta tal como es, demostrando que el amor es capaz de crear cadenas de unión e igualdad. Éste será transmitido en plataformas digitales a nivel nacional acompañado de diferentes actividades en redes sociales. 

Como parte de los compromisos de grupo PepsiCo hacia temas de igualdad y diversidad, en 2015 se creó EQUAL, un movimiento interno que busca apoyar a la comunidad LGBT+ y que apoya y guía estos esfuerzos, demostrando que la promesa de #OrgulloTodoElAño se extiende a cualquier situación, en cualquier momento. 

Finalmente, DORITOS® te invita a continuar demostrando que el amor es un sentimiento tan BOLD que traspasa todas las barreras e invita a todos a demostrar que juntos podemos construir una sociedad más inclusiva con cadenas de amor, respeto e igualdad. 

Búscanos en todas las redes sociales como @DoritosMx y compártenos tu historia de orgullo utilizando el hashtag #OrgulloTodoElAño.

DORITOS®  RAINBOW #OrgulloTodoElAño

ANUNCIANTE: PepsiCo México 

PRODUCTO: DORITOS®

TEMA: DORITOS®  RAINBOW#OrgulloTodoElAño

AGENCIA: SLAPGLOBAL

Dirección General Creativa: MAXI ITZKOFF, RAFAEL SANTAMARINA, IGNACIO ETCHANIQUE, JAVIER GARCIA.

Director General de Estrategia: ROMINA CELONE

Director de Arte: MAXI ITZKOFF, RAFAEL SANTAMARINA, IGNACIO ETCHANIQUE, JAVIER GARCIA.

Jefe de Producción: MAXI ITZKOFF, RAFAEL SANTAMARINA, IGNACIO ETCHANIQUE, JAVIER GARCIA.

Project Manager: ANITA BOGNI

PRODUCTORA: PRIMO MÉXICO

DIRECTOR: NICO PEREZ VEIGA

PRODUCCION EJECUTIVA: OMAR USCANGA, MARU CARBI

DIRECTOR DE FOTOGRAFIA: GALO OLIVARES

MANAGING DIRECTOR: JAIME VIDAL

PRODUCCIÓN

Casa de Post: JUAN B BUSTO

Coordinador de Post: SEBA LÓPEZ

Editor: ALEJO HOIJMAN

Mezcla de sonido: JUAN B BUSTO

Corrector de color: JUAN B BUSTO / JORGE RUSSO

Banda: PAPAMUSIC

Fdev

84 thoughts on “Con #OrgulloTodoElAño DORITOS® Rainbow sigue impulsando un mensaje de diversidad e inclusión que invita a todos a celebrar durante estas fiestas

  1. Heya are using WordPress for your blog platform? I’m new to the blog
    world but I’m trying to get started and create my own. Do you
    require any html coding knowledge to make your own blog?
    Any help would be really appreciated!

  2. I have to thank you for the efforts you have put
    in penning this website. I really hope to view the same high-grade blog posts from you in the future as well.
    In fact, your creative writing abilities has motivated me to get my
    own blog now 😉

  3. Hello there, I found your website by means of Google even as looking for a similar
    matter, your web site came up, it appears great. I have bookmarked it in my google
    bookmarks.
    Hi there, simply turned into aware of your weblog through Google,
    and located that it’s really informative. I am going to watch out for brussels.

    I’ll be grateful in the event you proceed this in future.
    A lot of other folks shall be benefited from your writing.
    Cheers!

  4. Greetings I am so thrilled I found your site, I really found you by accident,
    while I was searching on Google for something else, Nonetheless I am
    here now and would just like to say thanks a lot for a marvelous post and a all round
    exciting blog (I also love the theme/design), I don’t have time to look over it all at the moment
    but I have book-marked it and also included your RSS feeds, so when I have time I will be
    back to read much more, Please do keep up the superb job.

    Feel free to visit my blog post :: CBD gummies for anxiety

  5. Hi there! This is kind of off topic but I need some advice from an established blog.
    Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about making my own but I’m not sure where
    to begin. Do you have any points or suggestions?
    Thank you

    Also visit my blog post best delta 8

  6. Thank you for any other informative website. The place else may just I am getting that kind of information written in such an ideal method?

    I’ve a mission that I’m just now running on, and I’ve been on the glance out
    for such information.

    Also visit my website :: best CBD

  7. After going over a handful of the articles
    on your web page, I honestly appreciate your technique of writing a blog.
    I book-marked it to my bookmark webpage list and will be checking back
    soon. Please visit my website as well and tell me your opinion.

    my web page … best CBD

  8. Today, while I was at work, my sister stole my iphone and tested to see if it can survive a thirty foot drop, just so she can be a
    youtube sensation. My apple ipad is now destroyed and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

    area 52 delta 8 THC products – area 52 delta 8 THC products

    area 52 delta 8 THC products – buy delta 8 THC area 52

    buy delta 8 THC area 52 – delta 8 carts Area 52

    delta 8 THC for sale area 52 – delta 8 carts Area 52

    delta 8 THC for sale area 52 – Area 52 delta 8 carts

  9. I am really enjoying the theme/design of your
    weblog. Do you ever run into any web browser compatibility
    issues? A small number of my blog audience have complained
    about my blog not operating correctly in Explorer but looks great in Opera.
    Do you have any advice to help fix this issue?

    Also visit my web blog: delta 8 thc

  10. Hi! I know this is kind of off topic but I was wondering which
    blog platform are you using for this site?
    I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform.
    I would be awesome if you could point me in the
    direction of a good platform.

    buy delta 8 THC area 52 – buy delta 8 THC area 52

    buy delta 8 THC area 52 – Area 52 Delta 8 THC

    area 52 delta 8 THC products – buy delta 8 THC area 52

    area 52 delta 8 THC products – buy delta 8 THC area 52

    buy delta 8 THC area 52 – delta 8 area 52

  11. I’m curious to find out what blog system you have been utilizing?

    I’m experiencing some minor security issues with my latest website
    and I’d like to find something more risk-free.
    Do you have any solutions?

    My blog post; delta 8 thc

  12. Hello! Someone in my Facebook group shared this site with us so I came to give it a
    look. I’m definitely loving the information. I’m bookmarking
    and will be tweeting this to my followers! Exceptional blog and excellent style and design.

    Visit my web blog – delta 8 carts

  13. Thank you for every other informative blog. The
    place else may I am getting that type of info written in such a perfect means?
    I’ve a venture that I’m simply now operating on, and I’ve been on the glance out for such info.

    Here is my page :: cbd gummies

  14. Hey I am so excited I found your website, I really found you by
    accident, while I was looking on Yahoo for something else, Anyways I am here now and
    would just like to say kudos for a incredible post and a all round
    thrilling blog (I also love the theme/design), I don’t have time to read it all at the minute but I have saved it and also added in your RSS feeds, so when I have time I will
    be back to read a lot more, Please do keep up the great job.

    Here is my web blog Area 52 Delta 8 THC

  15. Howdy would you mind letting me know which
    webhost you’re working with? I’ve loaded your blog in 3 different browsers and I must say this
    blog loads a lot quicker then most. Can you recommend a good internet hosting provider at a reasonable price?
    Thanks a lot, I appreciate it!

    Also visit my website :: best delta 8 carts

  16. Hi there I am so thrilled I found your web site, I really found you
    by mistake, while I was looking on Digg for something else, Regardless
    I am here now and would just like to say many thanks for a
    fantastic post and a all round thrilling blog (I also love the theme/design), I don’t
    have time to go through it all at the minute but I have
    bookmarked it and also included your RSS feeds, so when I have time I will be
    back to read a lot more, Please do keep up the excellent work.

    delta 8 THC area 52 – delta 8 THC area 52

    delta 8 THC area 52 – Area 52 Delta 8 THC

    Area 52 Delta 8 THC – buy delta 8 THC area 52

    delta 8 THC for sale area 52 – delta 8 THC for sale area 52

    Area 52 delta 8 carts – delta 8 carts Area 52

  17. I believe that is one of the most vital information for me.
    And i’m happy reading your article. But wanna remark on few basic issues, The web site style
    is ideal, the articles is in reality nice : D. Excellent process, cheers

    my blog post delta 8 carts

  18. Great website you have here but I was wondering if you knew of any user discussion forums that cover the
    same topics talked about here? I’d really love to be a part of online community where I can get
    feed-back from other knowledgeable people that share the same interest.
    If you have any suggestions, please let me know. Appreciate it!

    Also visit my web page; buy delta 8 THC area 52

  19. Hi, i read your blog from time to time and i own a similar one and i was just
    curious if you get a lot of spam comments? If so how do you protect against it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any support is very much
    appreciated.

    Feel free to visit my web page – best delta 8 carts

  20. Wonderful beat ! I would like to apprentice
    while you amend your site, how could i subscribe for a blog
    web site? The account helped me a acceptable deal. I had been tiny
    bit acquainted of this your broadcast provided bright clear concept

    Feel free to visit my homepage; delta 8 thc carts

  21. Hello there, I found your web site by means of Google while looking
    for a comparable subject, your site got here up, it
    appears to be like good. I’ve bookmarked it in my
    google bookmarks.
    Hi there, simply changed into alert to your weblog through
    Google, and found that it is really informative.

    I’m going to watch out for brussels. I will appreciate in the event
    you proceed this in future. Numerous other people can be benefited from your writing.
    Cheers!

    Here is my page – buy Instagram followers Twicsy

  22. Hmm it appears like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any tips for newbie blog writers? I’d really
    appreciate it.

    Also visit my blog post Instagram likes

  23. It is appropriate time to make some plans for the future
    and it is time to be happy. I have read this post and if I could I desire to suggest you some interesting things or advice.
    Maybe you can write next articles referring to this article.
    I wish to read more things about it!

    Here is my blog … followers

  24. Having read this I thought it was extremely informative. I appreciate you spending some
    time and effort to put this article together. I once again find myself spending way too much time both reading
    and commenting. But so what, it was still worthwhile!

    Also visit my homepage :: delta 8 gummies

  25. Hey! I’m at work browsing your blog from my new
    iphone! Just wanted to say I love reading through your blog and look forward to
    all your posts! Keep up the outstanding work!

    Also visit my blog – best delta 8 gummies; bit.ly,

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Next Post

Si eres artista mexicano y te gusta la moda, ¡Cloe Gallery te busca!

vie Dic 25 , 2020
Cloe Gallery es una iniciativa que impulsa al arte mexicano a través de la moda. Si estás interesado en llevar tu obra más allá del lienzo y cumples con los requisitos, inscríbete y participa. Entre el arte y la moda existe una de las mejores alianzas, fusión que convierte una pieza […]