Con #OrgulloTodoElAño DORITOS® Rainbow sigue impulsando un mensaje de diversidad e inclusión que invita a todos a celebrar durante estas fiestas

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  • DORITOS® Rainbow presenta un conmovedor cortometraje que promueve mensajes de respeto, apoyo, amor, unión, y que resalta que el mejor regalo durante las fiestas decembrinas es aceptar a alguien como es. 

Durante el mes de junio, DORITOS® Rainbow traspasó las barreras del distanciamiento social con la iniciativa #UnBesoUnaDonación, y demostró que, aún en la distancia, el amor nos une a todos, logrando la cadena de besos virtual más grande de Latinoamérica. Ahora, la marca lleva su iniciativa a un nuevo nivel donde demuestra que el amor, la unión y el respeto se deben celebrar todo el año, y lo hace a través de su nueva apuesta #OrgulloTodoelAño, campaña que inicia con un conmovedor cortometraje que promueve el amor y el respeto en el núcleo familiar durante las fiestas decembrinas. 

Desde su primera edición en 2016, DORITOS® Rainbow ha sido una plataforma de apoyo a la comunidad LGBT+ y sus familias, y lo ha hecho a través de donaciones y talleres de guía y soporte; y es en las historias compartidas por los consumidores, donde DORITOS®encuentra su fuente de inspiración para la creación de la campaña #OrgulloTodoElAño

“Estamos muy orgullosos de todo lo que hemos logrado con DORITOS® Rainbow, y creemos que es momento de demostrar que nuestro compromiso va más allá de una celebración en el mes del orgullo”, comentó Eduardo Córdoba, Director Senior de Mercadotecnia de DORITOS® México. 

El cortometraje creado por la agencia creativa SLAP cuenta la historia de un padre soltero en busca de consejos y ayuda para poder decirle a su hijo que lo quiere y acepta tal como es, demostrando que el amor es capaz de crear cadenas de unión e igualdad. Éste será transmitido en plataformas digitales a nivel nacional acompañado de diferentes actividades en redes sociales. 

Como parte de los compromisos de grupo PepsiCo hacia temas de igualdad y diversidad, en 2015 se creó EQUAL, un movimiento interno que busca apoyar a la comunidad LGBT+ y que apoya y guía estos esfuerzos, demostrando que la promesa de #OrgulloTodoElAño se extiende a cualquier situación, en cualquier momento. 

Finalmente, DORITOS® te invita a continuar demostrando que el amor es un sentimiento tan BOLD que traspasa todas las barreras e invita a todos a demostrar que juntos podemos construir una sociedad más inclusiva con cadenas de amor, respeto e igualdad. 

Búscanos en todas las redes sociales como @DoritosMx y compártenos tu historia de orgullo utilizando el hashtag #OrgulloTodoElAño.

DORITOS®  RAINBOW #OrgulloTodoElAño

ANUNCIANTE: PepsiCo México 

PRODUCTO: DORITOS®

TEMA: DORITOS®  RAINBOW#OrgulloTodoElAño

AGENCIA: SLAPGLOBAL

Dirección General Creativa: MAXI ITZKOFF, RAFAEL SANTAMARINA, IGNACIO ETCHANIQUE, JAVIER GARCIA.

Director General de Estrategia: ROMINA CELONE

Director de Arte: MAXI ITZKOFF, RAFAEL SANTAMARINA, IGNACIO ETCHANIQUE, JAVIER GARCIA.

Jefe de Producción: MAXI ITZKOFF, RAFAEL SANTAMARINA, IGNACIO ETCHANIQUE, JAVIER GARCIA.

Project Manager: ANITA BOGNI

PRODUCTORA: PRIMO MÉXICO

DIRECTOR: NICO PEREZ VEIGA

PRODUCCION EJECUTIVA: OMAR USCANGA, MARU CARBI

DIRECTOR DE FOTOGRAFIA: GALO OLIVARES

MANAGING DIRECTOR: JAIME VIDAL

PRODUCCIÓN

Casa de Post: JUAN B BUSTO

Coordinador de Post: SEBA LÓPEZ

Editor: ALEJO HOIJMAN

Mezcla de sonido: JUAN B BUSTO

Corrector de color: JUAN B BUSTO / JORGE RUSSO

Banda: PAPAMUSIC

Fdev

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